To be visible on the internet, it’s not enough to have a well-designed website. First, you need to know how to promote it online and therefore work on its visibility on Google. Depending on your website, a digital strategy must be tailored to your objectives and content.
Search engines are now the main source of traffic for any website. It is especially the star search engine “Google” that alone accounts for 94% of searches conducted in France and Europe, far ahead of Yahoo, Qwant, or Bing.
For those who wish to highlight their website, SEO is a key step in the digital strategy.
SEO encompasses the various techniques used to improve a website’s position in the results pages displayed by search engines in response to users’ queries. The goal for any website creator or e-commerce site is, therefore, to enhance its SEO to gain more visibility and thus more customers.
Several techniques are used to boost SEO.
Firstly, paid SEO which involves purchasing paid links on search engines to appear in the sponsored link boxes.
Then there is organic SEO, which involves appearing in non-sponsored search results of search engines, making it much more credible than paid results. It naturally generates more interest and thus attracts new clients.
The fact that the site is visible at the top of the first results pages greatly increases traffic because on Google: 70% of users click on the first 3 results of a search, 90% are satisfied with the first 10 results offered, and only 10% go beyond the first page.
To implement it, for example, you need to optimize the use of target keywords on your website, but in total, more than 200 criteria are considered to truly define the site’s positioning.
Several agencies specialize in optimizing this organic SEO. Such is the case for the agency “SmartWeb: SEO Agency Nice“, which since 2010 has been deploying an effective SEO strategy in four major steps: Conducting an SEO audit to determine the site’s strengths, Optimization which involves working on elements to improve the positioning on Google, Themed netlinking which refers to actions to increase the number of links pointing to the website, and finally, Monitoring/Reporting where progressions are analyzed.
