We are surrounded by advertisements. To the extent that one might question their effectiveness: is it because Coca Cola invites me to share happiness that I will rush to buy it?
Presented like this, it’s exaggerated. However, in this “Expert Opinions” video, Philippe Daniel Coll introduces us to the mechanisms of Neuromarketing, which make advertising and marketing so effective in their formidable ability to influence behavior.
Experts Speak #6 – “Advertising, How and Why It Works!” by Philippe Daniel Coll
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