If you live in Nice, are a basketball fan, and particularly love the NBA, this information should interest you: a start-up has just launched a limited edition collection of NBA-licensed perfumes in France. It’s an opportunity to tread the court as if you were there.
A start-up based in Nice, founded in 2020
The start-up is based in Nice and was founded in 2020, following the merger of two companies. The first was notably involved in the digital transition of the FFF and the FFC. The other is one of the largest fragrance houses in France. A combination that was bound to work and conquer the sports world. In its first year, the start-up was producing the perfume for the French Football Team.
HOW THE START-UP CONVINCED THE NBA
The NBA is one of the most prestigious franchises in the world. Therefore, it was necessary to create a perfume that was representative of this league, known for the quality of its play and its competitiveness. In addition, it was necessary to incorporate scents that matched the values of each team. Today, the licensing agreement between the NBA and the Nice-based start-up lasts for three years and covers the European market. For each product sold, royalties must be paid to the American franchise.
7 NBA-THEMED PERFUMES
A total of seven perfumes have been created: one for the league and six for prestigious championship teams. These teams are particularly popular in Europe, including the Lakers and the Chicago Bulls. These perfumes are sold at affordable prices. This is a deliberate choice, as the target audience is the 14 to 20-year-old age group. A generation that remains more impressionable and inclined to buy products from their favorite team or player. The sales circuit is also tailored to this generation, as the perfumes can be bought in video game stores or online. And if basketball is not your cup of tea and you are searching for the perfect perfume, visit the online perfumery. You will surely find one that suits you. And if you’re wondering how a perfume is made, here are some answers.
The basics of perfume making explained
Two main processes stand out in the making of a perfume: distillation and extraction.
The first process involves releasing the scent using steam in a still. The tank is heated and pressurized so that the steam carries the product’s fragrance. When it passes through the coil and cools, essential oil is obtained.
The other method, extraction, involves infusing plant materials in a mixture of water and solvent at around 60°C. The oily part is thus eliminated, producing absolute.
Finally, there are synthetic perfumes. While these molecules have not completely replaced natural raw materials, they do complement the range of fragrances available to the perfumer. In some cases, the synthetic scent is more faithful, such as the case with rose fragrance.
