The merger between Enjoy Models Management, which specializes in adult modeling, and Patricia Stark, who specializes in children’s modeling, has given birth to the largest agency in the South of France: Enjoy Models Starke.
“We are now the largest agency in the south of France, and our goals are now set on Europe and the world.” Olivier Liottard, the director of Enjoy Models Starke hopes, like any respectable business leader, to develop his company.
The French Riviera is beautiful and the locals, like chameleons, dream of being as beautiful as their surroundings. Yet, the fashion capital remains Paris. Olivier Liottard and Patricia Starke prioritize changing mindsets to break down the barriers between Paris and the Provinces.
Enjoy Models Management by Olivier Liottard and Patricia Starke Models were already well-positioned in the modeling sector before their merger. Each was number one in their field, adults for Enjoy Models Management and children for Patricia Starke Models.
Patricia Starke, for 25 years, has provided most of the “child” models, particularly for mail-order catalogues. Olivier Liottard, in two years, has made his agency a reference in the South.
But behind this business story, there is a real human side. Patricia Starke still takes care of the children. She brings a maternal and protective aspect to the agency. Olivier Liottard fits the profile of the ambitious young executive who always wants to move forward. He has some principles: “We work in the fashion sector. There are obviously beauty criteria, but we place a lot of importance on the way of expressing oneself. In addition to the body, you need to have a brain.”
Olivier Liottard warns against scams, especially on the Internet. “We see girls who love to be beautiful being exploited. They are pretty but do not meet specific modeling criteria. They pay a lot for photos but then hear nothing back. There are rules. A model must be paid for two hours of work even for a five-minute pose, with a payslip”, explains Olivier Liottard. 
The next major event for Enjoy Models Starke is on September 17th at the Palm Beach Hotel in Cannes. Starting at 8 pm, the agency’s competition finale to discover the “new faces” of tomorrow will take place. All summer long, throughout the south, male and female candidates aged between 14 and 22 could submit their applications on www.enjoy-models.net.
Vincent Trinquat
