In recent years, smartphones have become essential items, allowing users to perform countless tasks. Many users post videos they have edited themselves using software or an app.
A multitude of available software
Christelle, 21, is putting the finishing touches on her video edit. Seated on a terrace on Cours Saleya, in the heart of Old Nice, she is visibly satisfied with her work. “On social media, I like to post quite polished and well-edited videos. With the different apps available, it’s really a simple task,” says this young student while sipping a Perrier. For instance, the multimedia software Movavi is enjoying great success.
Influencers set the tone
On social networks like Instagram, TikTok, or Twitter, the videos posted by influencers are increasingly of high quality. Fans also want to reproduce the same kind of content. To do so, they do not hesitate to pick from the various available tools. It’s possible to add music to images for free with sites that don’t require software downloads, and others that are more advanced with different options.
The most high-quality software is paid, but there are free tools for people who make videos occasionally. “Since I’ve been posting videos with some editing and music, my content is much more liked and shared,” Christelle notes with a broad smile. More and more teenagers and young people give significant importance to the content shared on networks. A few years ago, editing tools were reserved for insiders and required investments. This is no longer the case today.
YouTubers at the forefront
The most-followed YouTubers on the internet post videos where editing plays a key role. Indeed, most videos are very fast-paced. This is the case, for example, with Norman, one of the historical figures of YouTube. He has millions of fans in France.
In recent years, there has been a real acceleration of pace. Today, what is popular are very short and dynamic videos, similar to what is seen on Instagram, TikTok, or Snapchat. The aim is to captivate a very volatile audience within a few seconds.
