Results of the Sky Prods study “The French, Networking, and Talent”
Skyprods, specializing in discovering new talents in cultural professions, conducted a national survey to analyze the French perspective on ‘networking’ and ‘talent’.
Nice-Premium wants to publish the results and open a debate among young and… not so young people.
Here are the results:
- 88% of the French think networking is more important than talent
- Nearly 1 in 2 French people refer to France as the ‘country of networking’
- 1 in 3 French people say they would never network their colleagues
- 1 in 5 French people refuse to benefit from networking on principle
- 3 out of 4 French people think cinema and audiovisual are the most networked sectors
- 84% of the French think our stars have benefited from networking to succeed
- Nearly 1 in 2 French people think CAC 40 executives have been networked
- The companies that embody ‘talent’ the most are LVMH in France and Apple abroad
Networking, an injustice we enjoy benefiting from, even reluctantly.
Networking is primarily a matter of opportunity for a large majority of the French (68.2%). Despite this initial judgment, nearly one in two (40.8%) consider networking an injustice that should not exist. Only a minority think it is a good thing that allows for making a difference (7.6%).
If they could, more than 75% of French people would accept being networked (77.6%). However, more than half of them (58%) admit they would accept it reluctantly. Only one in five French people would refuse to benefit from networking on principle.
If ‘networking’ were an object, most people would associate it with a motor, a musical instrument, a phone, or money.
The French are ready to network their family and friends, but not their colleagues.
The vast majority of the French (86.5%) would be ready to network family members or friends. They would be less generous with their colleagues since more than one in three (34.5%) admits they would never network them.
The majority of French people say they have already been networked in their personal or professional life (63.2%), with 14.8% several times.
Most of them (62.8%) think networking is more important in our society today than it was 10 years ago.
For the vast majority, networking is more important than talent
88% of the French think networking is more important than talent overall. Despite this, 94.7% believe they can succeed in life without networking, although 70% of them stress that it remains difficult.
The executives of CAC 40 and our stars have all been networked.
More than 8 out of 10 French people (83.9%) think French celebrities in artistic professions have been networked to succeed.
The executives of CAC 40 companies are not spared; nearly one in two French people (43.5%) think the majority, if not all, have been networked to reach their executive positions.
Art (45.7%) and politics (35.4%) are seen as the most networked fields in France, ahead of sports, the public sector, and the private sector.
For three out of four French people (74.9%), cinema and audiovisual are the most networked artistic sectors, far ahead of literature (11.2%), music (10.8%), and photography (1.8%).
The French associate talent primarily with artists… and their mother.
In the eyes of the French, artists embody talent the most. They associate the concept of ‘talent’ with artistic personalities such as Pablo Picasso, Mozart, as well as more recent artists like Michael Jackson or Jacques Brel.
More surprisingly, a large number also associate this notion with ‘their mother.’
When it comes to Cinema, actors are seen as embodying talent best for the French. Johnny Depp, Gérard Depardieu, and Clint Eastwood form the top trio ahead of Leonardo DiCaprio and Sophie Marceau, followed by directors Woody Allen and Steven Spielberg.
If ‘talent’ were an object, most French people would associate it with a pen, a work of art, or money.
For 69.1% of the French, talent is not simply innate; it also requires work to be exploited. One cannot be separated from the other.
Talent = luxury and automobiles in France, new technologies abroad.
The French companies that embody the notion of talent the best belong mostly to the luxury sector: LVMH, Chanel, and L’Oréal. The automotive sector is also highly regarded, with PSA Peugeot Citroën and Renault cited at the top of the responses.
On the side of foreign companies, those in the new technology sector lead by far, starting with Apple, followed by Microsoft, Google, Pixar, and Facebook. Among other industry sectors, Coca-Cola, Ikea, and Mercedes stand out the most.
France, the country of networking, and the United States, the country of talent
To the question: if you had to associate the word ‘networking’ with a country, which one would you think of?
Far ahead with 41%, nearly one in two French people cite France as the country that embodies networking the most. Behind are the United States (13%), Italy (8%), Russia (4%), England (3%), Africa (3%), Greece (3%), and Switzerland (2%).
To the question: if you had to associate the word ‘talent’ with a country, which one would you think of?
The United States tops the responses for one in four French people (24%). Behind are France (18%), Italy (8%), Japan (6%), Germany (4%), China (4%), Brazil (3%), and England (3%).
Source: www.skyprods.fr
